The Birmingham enterprise provides individualized companies, cheap costs and a pleasant, nurturing vibe
Bernadette Blanchard, left, of Detroit, and Vivian Pickard of Bloomfield Hills are the house owners of the newly renovated BABS Salon & Wellness Spa.
(Picture: Photographs by Viviana Pernot / Particular to The Detroit Information)
Typically, timing and want do meet.
A long time after crafting a marketing strategy for a retail magnificence enterprise, Vivian Pickard lastly will get to work her dream. She has teamed with business veteran Bernadette Blanchard to open the renovated ethereal and elegantly appointed BABS Salon & Wellness Spa in Birmingham.
“I’ve all the time liked the wonder discipline,” mentioned Pickard, who retired final summer time after greater than 40 years at Common Motors Corp., most not too long ago as its director of Detroit neighborhood partnerships. “We didn’t use all of the elements as a result of Bernadette was already in enterprise. However my grasp’s thesis was in retail, and this business has all the time been engaging to me.”
Blanchard, who has been styling hair for 30 years, had for 10 years been the only real proprietor of BABS. The partnership with Pickard resulted in an entire salon renovation and the addition of two high-profile workers who had been salon house owners: hair stylist Bashar Kallabat and facialist/aesthetician Natalya Ostapenko. In all, the salon has 12 “companions,” as Blanchard and Pickard name them.
“That’s our philosophy right here. We personal it, however we respect everybody’s enter. We don’t push the truth that we’re house owners. We have now an important workforce,” mentioned Pickard in a joint interview at BABS, which sits on South Price Avenue, close to intersection of Lincoln and Woodward avenues.
That makes for a very accommodating and welcoming surroundings that Lorri Delaney, who has seven kids, makes time for. She adopted Ostapenko to BABS, and though the salon has been open solely since Could, has visited eight occasions.
“I’m agency believer in clear pores and skin. I’m all in regards to the facial and good merchandise, and he or she’s actually superb at bringing out the wonder,” Delaney mentioned.
The muse for partnership was established 5 years in the past when Pickard was a shopper of Blanchard’s. The 2 rapidly turned associates.
“She could be very calm , and I preferred her as an individual and hair stylist,” mentioned Pickard, admittedly the extra talkative of the 2. Pickard tends to deal with advertising and marketing whereas Blanchard focuses on funds and day-to-day administration. “Then we come collectively on all of it. We make our selections collectively.”
Provides Blanchard, with a smile: “I observe, and he or she pulls them in.”
It’s their mission to offer an expertise that leaves patrons refreshed and looking out their greatest. Inside an area of about 2,300-square-feet, BABS, which stands for Magnificence And Physique Companies, provides a full vary of tailor-made and healthful merchandise and coverings in a serene milieu.
Blanchard has been doing the hair of Diana Williams, left, of Lathrup Village each two weeks for the previous 5 years. (Picture: Viviana Pernot)
A grasp colorist, Blanchard makes a speciality of all elements of hair care, together with precision slicing and keratin hair straightening remedies, and is a licensed hair restoration professional. Further companies embrace hair additions and customized wigs (Blanchard can also be concerned with Wigs for Youngsters, for youngsters who’ve misplaced their hair for numerous causes).
Moreover hair care, BABS gives all method of manicures and pedicures; make-up software and forehead and lash tint; and full-body waxing.
Administered in enjoyable, luxurious, personal suites, spa companies run the gamut, for women and men, in addition to teenagers. Numerous nonsurgical beauty remedies like Botox injections are dealt with by an on-site doctor. A wide range of physique remedies are provided, together with a slimming wax and steam; seaweed detoxifier; and Lifeless Sea mud wrap. A tented equipment referred to as “Steamy Surprise” not solely detoxifies, however rejuvenates and heals muscle tissue.
BABS’ therapeutic massage therapists incorporate deep tissue, Swedish, acupressure, lymphatic drainage and different strategies to deal with particular person therapeutic wants, together with these which can be well being associated. Scalp, aroma remedy, sports activities, being pregnant and stone massages can be found.
Packages embrace BABS Escape, an indulgent spa day with an array of companies and lightweight lunch. The salon enjoys internet hosting teams for a day of pampering, and shortly will host a birthday soiree for a Detroit sports activities determine’s 12-year-old. Some employers schedule worker appreciation days on the salon.
BABS Spa provides a wide range of nonsurgical beauty remedies, corresponding to Botox injections which can be carried out by an on-site doctor, in addition to a slimming wax and steam; seaweed detoxifier; and Lifeless Sea mud wrap. (Picture: Viviana Pernot / Particular to The Detroit Information)
BABS additionally has a wellness element that extends past on a regular basis companies. For instance, it plans to current a collection of lectures addressing a wide range of well being and wellness matters. Throughout Breast Most cancers Consciousness Month, it welcomed a gaggle of girls in numerous phases of the illness for an uplifting day of consolation and camaraderie.
“A few of them mentioned they have been leaving after lunch, however ended up staying for the entire occasion. They have been having such time, and have been simply so blissful,” mentioned Blanchard. “No matter points they have been coping with, they have been capable of neglect about for some time.”
Pickard sees such occasions as extensions of her former position as president of the Common Motors Basis, and of her spirituality. As a result of she enjoys constructing relationships and supporting different girls, quiet retirement isn’t in her DNA. “I really feel like I’ve to do one thing with my time,” mentioned Pickard, who stays lively with a number of organizations and nonetheless sits on company boards, together with Inforum and The Parade Firm.
In an space rife with salons and spas, it’s the individualized companies, cheap costs and a pleasant, nurturing vibe that helps BABS stand out, Blanchard mentioned. Free parking can also be accessible, a uncommon commodity in downtown Birmingham.
“Your facial is a facial for you. Should you are available with a difficulty, we’ll ensure we discover the suitable merchandise. The identical with massages,” Pickard mentioned. “We love our clients.”
Mary Chapman is a Metro Detroit freelance author.
BABS Salon & Wellness Spa
1077 S. Price, Birmingham
Closed Sundays and Mondays
Complimentary rear parking
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