Bumble, which requires ladies to make the primary transfer, introduced Wednesday plans to launch in India later this 12 months. Indian movie star Priyanka Chopra, a brand new investor within the firm, will advise on the growth.
“It was clear then we shared a ardour for empowering younger ladies on a worldwide degree,” Wolfe Herd instructed CNN in an e-mail. “From there we started architecting a plan to associate and launch Bumble in India.”
Wolfe Herd stated the problem in coming into the Indian market is “localizing the expertise and attracting ladies” — an space through which Chopra will assist.
Wolfe Herd stated it would solely require Indian ladies to supply the primary preliminary of their identify — no first or final names — and supply new methods to report “dangerous conduct” within the app.
Bumble already has photograph verification options and greater than four,000 content material moderators who assessment images and profiles.
Earlier than Bumble, Wolfe Herd was an early worker and exec at Tinder however left the corporate in 2014 after suing for sexual harassment and discrimination. The case was finally settled.
However rigidity between the 2 courting corporations has turn into more and more palpable because of very public litigation between the Bumble and Match Group, Tinder’s mother or father firm.
Individually, Bumble filed a counter lawsuit towards Match Group. Bumble argues that Match Group is utilizing litigation as revenge over failed acquisition talks. Each lawsuits are ongoing.
Whereas Bumble already operates in over 160 international locations, India is a big market due to its measurement. In keeping with a report from Bain & Co, India has 390 million web customers, the second largest of any nation behind China.