“She mentioned, ‘Do you perceive what is anticipated of you? Do you perceive how a lot you might have? Do not disappoint,’ and I used to be like, ‘I’ve gotta work onerous to not disappoint,'” Ford says.
Ford has a imaginative and prescient for Land O’Lakes. She needs to remodel folks’s perceptions of the butter and cream firm and refocus consideration on the efforts it is making within the ag-tech house.
“My imaginative and prescient is to proceed to put money into expertise,” she says. “You need to have agility. E-commerce and e-business and expertise is disrupting all industries, together with agriculture, and there is a possibility when you might have an insight-driven, technology-focused firm, as I imagine Land O’ Lakes is.”
The way forward for Land O’Lakes
“Grain farmers, growers, and producers throughout the US are all affected by the uncertainty churning round commerce negotiations and retaliatory tariffs,” Ford says. “Export market entry is essential to those farmers and the agriculture business and we’re seeing a slowdown as a result of uncertainty within the commerce atmosphere.”
Ford says she’s spoken with soybean farmers and others involved with the tariff politics.
“What I’d let you know is that our farmer members are supportive in understanding that the administration is attempting to do one thing on mental property theft,” she says. “They need to guarantee that they’ve acceptable commerce agreements, and I feel that they are supportive.”
Greater than the rest, she says, these farmers want decision and readability — shortly.
“Time is essential,” she says. “So then what’s a very powerful factor the administration can do? They will transfer with velocity and resolve these commerce points and resolve these tariff points.”
Being a primary
When the announcement about Ford’s promotion to CEO went out, the press launch celebrated her achievements, but it surely made no particular point out of an essential “first” in Fortune 500 historical past.
With Ford’s promotion, she grew to become the primary brazenly homosexual feminine CEO to guide a Fortune 500 firm.
Within the months since, she’s heard from folks about how a lot that “first” has meant to them.
“Folks have come as much as me and mentioned, ‘Thanks,'” she says. “And it is not simply the LGBTQ group, it’s simply folks of their regular life saying, ‘Thanks for being your genuine self and inspiring others to try this.'”
Ford says she’s by no means confronted discrimination in her profession, however she’s undoubtedly thought of its potential impression on herself and her household.
“I had made deliberate choices for some locations the place I felt as if it will not be as pleasant,” she says. “I mentioned, ‘The job appears to be like nice. You are a beautiful chief. I can not be right here as a result of I do not suppose this will probably be nice. My partner is a lady, and I’ve a daughter.”
On that path to the C-suite, she calls again to an essential lesson, but once more from her mom: “Beth, if you need one thing, ask for it.”
“You anticipate you are going to be acknowledged since you’ve performed the onerous work, and that is not truly the way it at all times occurs,” Ford says.