Lazada began operations in 2012 and has since revolutionized online shopping with features like livestreaming, digital vouchers, brand exclusives, and an online-first approach to retail.
Its acquisition of online grocer RedMart in 2016 made grocery shopping more convenient and allowed the grocery category to participate in its mega sale craziness.
For the past decade, the internet behemoth has been behind a lot of e-commerce “firsts” and big growth in Southeast Asia. This year, it will celebrate its 10th birthday with a big party.
A total of 10 Singapore Airlines first-class flight tickets will be given away to lucky customers
Lazada is having a huge birthday sale as part of its 10th birthday celebrations. People can expect to see new products, play games, and get great deals and discounts.
On March 27, Lazada’s Birthday Sale will give away 10 free first-class airline tickets to the winners’ ideal destination onboard Singapore Airlines, the country’s official carrier.
Given that most Singaporeans have been denied the opportunity to travel for the past few years, this is something that will cheer anyone up.
So, how can Lazada customers get a chance to win these prized plane tickets?
Simply put, customers may enhance their chances of winning by collecting up to 27 “Golden Tickets” through the Lazada app, and they must make a purchase on March 27 to be eligible for the lucky draw.
These “Golden Tickets” can also be earned by fulfilling in-app chores, including playing the Lazzie Star game on a daily basis, reaching level milestones, and inviting new Lazada customers to play.
Prepare to shop until you drop
To mark the commencement of the sale, Lazada will conduct a 10-hour nonstop livestream beginning at 2 p.m. on March 26. During this time, people can get S$8,000 worth of vouchers and win great prizes.
Many local celebrities, including radio DJ Joakim Gomez, TheSmartLocal stars Chiara Ang and Mandon Lee, and fashion and beauty influencer Rachell Lee, will be watching the webcast.
If that isn’t enough to entice shoppers, brands are also expected to tease fresh launches and great discounts that will be available only on March 27.
Royce Lee, Lazada’s Chief Discount Officer, will also give buyers a sneak preview of the discounts that will go live at midnight during the last hour of the webcast so they can get a better idea of what they should add to their basket.
While supplies last, loyal fans who stay until the end of the livestream will receive a S$10 shopping voucher, and Lazada will begin their birthday celebrations with a grand offer for everyone: a storewide flash sale from 12 to 2 a.m., with over 290 brands including LEGO, Estee Lauder, Under Armour, and Nintendo.
Much like how it has been a trailblazer in the e-commerce market, Lazada has decided to showcase individuals who are all groundbreakers in their respective fields as its ambassadors this year.
Among this year’s performers are singer-songwriter Linying, a TikTok star and a taekwondo champion named Ng Ming Wei, and a host of video games and esports games named Victoria Cheng.
These trailblazers were chosen by Lazada to reflect its own journey – to recognize how everyone starts small and has to work hard to get big and establish a name for themselves.
On Lazada, you may also go back in time
Aside from the top prize of a trip to anywhere, Lazada is taking every shopper on a different journey.
It just launched a feature on its app that will take each and every customer on a customised journey back in time, showing highlights of the individual’s adventure on Lazada, which will be available during this Birthday sale.
It’s called the Lazada Time Machine, and it lets people see how they shop on the Lazada platform based on their purchasing habits and history.
If you buy a lot of gadgets, for example, you can be branded a tech guru. Alternatively, if your closet is stuffed with Lazada-purchased clothing, you might be a fashionista.
It’s not only about what you buy; it’s also about when you buy it. A Night Owl shops from 12 a.m. to 2 a.m., whereas a Sunset Sniper shops towards the end of the workday.
The good news is that buyers who share their Time Machine accounts on social media during Lazada’s birthday period may be eligible for additional rewards.
What should you keep an eye out for on the big day?
But, as you may be asking, what’s in store for you on Lazada’s actual birthday? Here are just a few of the fantastic discounts that will be available on March 27th:
If you’ve been looking for a new television set for your home gaming setup, Lazada is currently offering a PRISM+ Q55 Quantum Edition for $778, which is about half of the typical price.
If you’ve been feeling run down recently, try Kinohimitsu’s Bird’s Nest with Collagen, which is half price at $49.90 (U.P. $99.80).
Alternatively, perhaps some fresh air will do you some good, so why not save 33% on a ROYALE M6 Foldable Bicycle?
Think you’ve seen everything as a seasoned shopper? Think again. Whether you love shopping or travel a lot, this year’s Lazada Epic 10th Birthday Celebration has great deals and discounts for everyone.
Are you prepared to go shopping until you drop? Start collecting golden tickets now and win a vacation anywhere in the world by browsing Lazada’s birthday sale now!