Logan Paul returned to YouTube on Sunday by, Jesus-like, rising from a cave into the daylight. He wore a large faux beard and tattered denims, as epic film trailer music performed over his first vlog in weeks.
The way in which Paul advised it, he was now redeemed. The 22-year-old who vlogged the lifeless physique of a suicide sufferer weeks in the past was a modified man. And, he was unstoppable: Lower than two minutes into the video, nonetheless dressed as a film messiah or castaway, Paul bragged about gaining 1,000,000 subscribers in the course of the break.
The video has 14 million views. Redemption story advised, Paul returned to posting each day vlogs for his followers.
That content material has already gotten him in hassle, once more. YouTube introduced on Friday that it was quickly suspending all adverts on Paul’s channel in response to his latest conduct.
“This isn’t a call we made frivolously,” a YouTube spokesman mentioned in a press release to The Washington Submit. “We imagine he has exhibited a sample of conduct in his movies that makes his channel not solely unsuitable for advertisers, but additionally probably damaging to the broader creator group.”
Paul has finished a number of issues to set off this determination, in response to YouTube. Amongst them: encouraging his younger followers to take part within the Tide Pod problem in a now-deleted tweet: “swallowing 1 tide pod per retweet”
He has additionally tried to monetize no less than one video that violates the platform’s advertiser-friendly tips, although it was unclear which one. In these tips, YouTube cautions that creators who strive to do that “might lose entry to monetization options” altogether.
Paul additionally posted a video that seems to indicate how incomplete the YouTuber’s redemption narrative actually is.
In a video posted in the future after his re-emergence, Paul yells that “no rat comes into my home with out getting Tased” earlier than firing a stun gun into two lifeless rats on his patio. The second is performed for laughs, as Paul lifts up one of many rats’ our bodies by the stun gun wire. PETA known as for the video to be faraway from YouTube, saying in a press release that the video was proof Paul “has not discovered the lesson that there’s unhappiness, not humor, within the loss of life of others.” Earlier in that very same vlog, Paul takes a fish out of a pond to provide it CPR as a joke.
Tasering a lifeless rat is just not essentially the most offensive factor Paul – or any YouTuber – has finished for views. However in context, the choice to mock a lifeless physique of something on his channel is especially jarring.
Earlier than returning to each day vlogs, Paul posted a video, a critical one, known as “Suicide: Be Right here Tomorrow.” The video exists, in essence, as proof that Paul has discovered and grown from the controversy. Within the video, Paul movies himself listening to suicide prevention consultants about what he did incorrect, and what he can do to grow to be a part of the answer. Paul guarantees to donate 1,000,000 from his YouTube fortune to these causes. “It is time to begin a brand new chapter in my life as I proceed to coach each myself and others on suicide,” he says into the digital camera on the finish of the video.
Suspending all advert income is essentially the most extreme punishment but for Paul’s channel. YouTube had already eliminated premium advert content material from Paul’s channel in January. That premium advert program, solely out there to the highest 5 p.c of creators on the platform, is mostly fairly profitable for many who have entry to it. YouTube had additionally put Paul’s tasks with its subscription service, YouTube Pink, on maintain.
Earlier than dropping entry to premium adverts, YouTube analytics web site SocialBlade estimated that Paul may make greater than 1,000,000 in a month off his channel. SocialBlade’s estimate has since dropped – the positioning now estimates that Paul may make a most of $700,000 in a month, nevertheless it’s not clear whether or not that is because of the lack of premium advert entry, that Paul took a weeks-long break from posting new movies, or a mixture of each. However no matter it’s, Paul has now misplaced that income stream utterly, till YouTube decides to renew inserting adverts on his channel.
YouTube adverts aren’t Paul’s solely supply of revenue, nevertheless: His vlogs additionally function infomercials for his “merch,” attire and equipment emblazoned together with his “Maverick” brand. In his very first vlog again, Paul encourages his younger followers to purchase as a lot merch as potential to assist him make up the revenue he’d misplaced throughout his break from YouTube.
“As you guys know, YouTube lower my adsense in half,” he says within the video, earlier than YouTube pulled all his advert income, “so I’m gonna want you guys to purchase all my merch, Marverick merch, in fact, so I do not lose my home.”
Paul hasn’t commented on YouTube’s determination to droop all adverts from his channel. An e-mail to Paul’s supervisor wasn’t instantly returned.