American Girl is inspiring a model new live-action movie.
Mattel and MGM shared plans Friday for a model new movie primarily based totally on the American Girl e e-book assortment and line of dolls.
Deadline talked about Mattel Films, MGM and PictureStart founder Erik Feig will produce the endeavor. MGM’s co-president of producing, Cassidy Lange, and Mattel Films govt producer Robbie Brenner will oversee manufacturing.
“American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film,” Mattel CEO Ynon Kriez talked about in an announcement. “In MGM and Erik we have world-class partners and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand.”
MGM motion picture group president Jonathan Glickman shared comparable sentiments in regards to the endeavor.
“American Girl is a timeless and iconic brand that is part of the fabric of families all over the world,” he talked about, in line with Variety. “We look forward to working with our partners at Mattel and PictureStart to bring this cross-generational film to audiences all over the globe.”
American Girl launched its first assortment of dolls and books in 1986. Pleasant Rowland, a subsidiary of Mattel, has since purchased over 32 million American Girl dolls and 157 million American Girl books.
Mattel might be making a live-action Hot Wheels movie and a Barbie movie starring Margot Robbie with Warner Bros. Pictures. In addition, the company is working with Sony Pictures on a reimagining of Masters of the Universe.