Dyan Finguerra-DuCharme, a confederate at regulation company Pryor Cashman who specializes in psychological property, along with emblems, says it’s occurred to her purchasers.
“[The counterfeiters] file a document with the trademark office that says, ‘Our email address has changed.’ Then they go over to the Amazon brand registry and they say, ‘We’re the owner of this mark.’ And they give their email,” she said. “Amazon then looks at the USPTO records and confirms the email. At that point Amazon gives them access to all of their tools, as the rightful brand owner. With access to those tools, they can take down legitimate product. And they can ensure that their own counterfeit product is sold on Amazon.”
Amazon’s Brand Registry is designed to help producers defend their “intellectual property and create a trusted experience for customers on Amazon,” in accordance to the program’s website online.
“Amazon’s proactive technologies and services for protecting brands, including Brand Registry, are increasingly effective. As a result, bad actors are attempting to find new ways to abuse our protections. We are working closely with brands, the USPTO, and others to continue to strengthen our protections and stay ahead of these bad actors,” said an Amazon spokesperson in an email correspondence. The agency declined to current any additional particulars on its Brand Registry program.
Amazon said it strictly prohibits the sale of counterfeit merchandise.
“We also work closely with vendors, sellers, and rights owners to strengthen protections for their brands on Amazon,” the spokesperson said in half. “We remove suspected counterfeit items as we become aware of them, and we permanently remove bad actors from selling on Amazon.”
When the USPTO receives a change of sort out for an email correspondence on a trademark, they ship out an email correspondence to the earlier sort out to confirm, in accordance to Finguerra-DuCharme.
There are not any stats on how many events the scheme has occurred, because it’s comparatively new. “For my clients alone, I’ve received about 12 or 15 of these email alerts,” she said.