How Tom Brady Became New England’s Favorite Adopted Son




He holds the info for a lot of N.F.L. victories as a starting quarterback (207), most playoff wins (29), most Super Bowl victories by a participant (5) and most Super Bowl Most Valuable Player Awards (4).

That will breed a lot of loyalty. Brady, as an illustration, is 41 and has been throughout the N.F.L. for 19 years. You might suppose that any fan who wanted a replica of his No. 12 jersey would have purchased one by now.

Apparently not.

Merchandise bearing Brady’s establish was the top-selling N.F.L. apparel merchandise this season, with the Boston market driving product sales. Since the Patriots clinched their berth in Sunday’s Super Bowl, Brady merchandise has been selling faster — by 40 p.c — than it did throughout the week sooner than any of his earlier eight Super Bowl appearances, primarily based on Fanatics, a very powerful on-line vendor of licensed sports activities actions merchandise.

He could be married to one among many highest paid fashions on this planet. There is little doubt that part of Brady’s crossover attraction is the understanding that he is the unusual N.F.L. movie star whose companion is also additional well-known than he is.

Brady is chasing his sixth Super Bowl championship and seems to have secured his spot on the Boston sports activities actions mannequin of Mount Rushmore. There continues to be room there for Williams, Bill Russell and (genuflect) Bobby Orr. Fans of Bird will make their case.

But the one one who may presumably unseat Brady is Bill Belichick, who admittedly already has a face of stone. He first landed in New England as an adolescent all through a postgraduate yr at Phillips Academy in Andover, Mass., then attended Wesleyan University in Middletown, Conn.

Realistically, no one is extra prone to eclipse Brady. Two years up to now, a Boston cultural museum unveiled a Brady wax decide (subsequent to dozens of nonsports icons of the world). The illustration of Brady was deemed creepy, and elicited additional ire and wrath than the unworthy courtroom sketch did.

Which means only one issue: In 5 or 10 years, when civic leaders erect a Tom Brady statue, they larger get the visage correct. And drape him in his No. 12 jersey.




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