Grammy-winning singer Lady Gaga is launching her private beauty line.
The 33-year-old actress and recording artist shared plans Tuesday for Haus Laboratories, a model new cosmetics mannequin that may possibly be fully sold on Amazon, in accordance to The Hollywood Reporter.
Haus Laboratories merchandise will possibly be on the market for pre-order July 15. Fox Business talked about the line will launch in September throughout the U.S., France, Germany, and completely different nations.
Lady Gaga talked about in a press launch on Twitter that experimenting with make-up gave her confidence when she was youthful.
“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” the star wrote. “It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.”
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired bravery in me I didn’t know I had,” she talked about. “I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
The “Shallow” singer moreover shared a promo video for her mannequin.
“The last thing the world needs is another beauty brand… but that’s too bad,” she says throughout the clip. “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself. Your glam. Your expression. Your artistry. We want you to love yourself. Our house, your rules.”
Lady Gaga’s vogue and beauty selections have been an enormous part of her mannequin and photos all by way of her career. The singer wore 4 outfits and exaggerated make-up take a look at the Met Gala in May.