- The second episode of Shane Dawson’s 9-part “documentary” assortment with Jeffree Star dropped Friday.
- Despite much-anticipated drama and tea, the first two episodes have largely been underwhelming.
- It appears that the majority of the assortment will in all probability be oriented round the launch of Dawson’s private make-up line, fairly than about the extraordinarily watched magnificence wars that rocked YouTube in the spring of 2019.
- The safety of the launch is a departure from Dawson’s earlier feature-length motion pictures, which have generally centered on giving an inside look into the lives of totally different YouTubers.
- Read additional tales like this on Insider.
The second installment of Shane Dawson’s nine-part “documentary” assortment with Jeffree Star was launched Friday, and the tea was solely lukewarm.
Despite quite a bit anticipation and buildup for the assortment following Dawson’s earlier insider portrayals of the lives of YouTubers — and a full-blown battle involving Jeffree Star and foremost avid gamers in the YouTube magnificence group — the assortment has however to gentle up quite a bit that drama-hungry viewers don’t already know.
What’s worse is the assortment appears to be largely an unlimited business for Dawson’s upcoming make-up line, which is seemingly being made in collaboration with Star.
Despite virtually two hours of new content material materials, little of substance has been delivered.
Shane Dawson / YouTube
Unlike most of Dawson’s earlier “documentaries” spotlighting totally different YouTubers, little new data has been revealed in his second assortment defending Jeffree Star.
The first episode of the assortment adopted the pair as they took a go to on Star’s private jet and helped open a Morphe make-up retailer, attracting an actual mob to an space mall. The video felt very similar to Star and Dawson’s totally different motion pictures that consider their specific individual wealth — Star is worth an estimated $75 million compared with Dawson’s $12 million.
It’s an outdated trick for the duo that now seems barely out-of-touch. Beyond that, the video moreover didn’t ship the anticipated dramatic revelations that viewers must become used to with Dawson’s longer, feature-length duties.
The assortment’ second episode, titled “The Secrets of the Beauty World,” was at the least additional informational about the make-up enterprise. But, as soon as extra, it revealed little that wasn’t already acknowledged.
For most of the second episode, Dawson and Star are seen in Star’s enterprise compound of warehouses, the place he reveals off a model new developing and arcade. Star reveals some select figures about his enterprise — for example, that he revamped $23 million from his Blood Sugar palette, which costs spherical $20 apiece to manufacture. He moreover discusses income margins and contracts with Dawson.
Star says he believes that many personalities have been ripped off in negotiations with make-up firms, and significantly cited a 2016 collaboration between the mannequin Too Faced and the YouTuber Nikkie de Jager, acknowledged to her subscribers as NikkieTutorials. Star accused Too Faced of solely slicing de Jager $50,000 for a product that will go on to make over $10 million. Estee Lauder, the agency that owns Too Faced, did not immediately reply to Insider’s request for comment.
After Star and Dawson’s dialogue of make-up earnings and merch, Dawson is seen having a fast self-reflective second the place he as quickly as as soon as extra compares his private wealth and capitalization to totally different YouTubers and breaks down in the rest room.
The second precedes what appears to be the set-up for the leisure of the assortment: Dawson’s self-empowerment by means of the creation of his private make-up line with Jeffree Star.
In the leisure of the episode, the tone is markedly additional upbeat as the duo brainstorms ideas for Dawson’s private make-up line and merchandise, with names like “My Uber’s Here,” “My Pills,” and “Jeffree What The F-ck?”
While a check out the course of how YouTubers actually earn cash is fascinating, the departure from Dawson’s typical materials onto the creation of his private make-up line — an space whereby he has zero experience — feels far more like a nine-hour infomercial-turned-marketing stunt.
The assortment has however to the contact the elephant in the room: the magnificence wars.
James Charles / YouTube
But so far, the assortment has however to the contact upon a major magnificence YouTuber controversy — typically typically generally known as Dramageddon 2.0 — that hemorrhaged the group this earlier spring. That offers the first two episodes the feeling of a bait-and-switch, since the preview for the assortment used copious footage from the controversy.
In fact, the first episode of Dawson’s assortment barely cites the key Dramageddon 2.0 avid gamers furthermore Star, who’s the matter of the assortment.
The second episode, nonetheless, seems to provide some foreshadowing — or is at the least a clever bit of PR.
Star, who would later throw magnificence YouTuber James Charles beneath the bus and publicly accuse him of predatory conduct, is seen mentioning Charles as a gift worthwhile shopper a quantity of situations, even calling him a “little brother.”
The footage was clearly shot sooner than their relationship imploded they often severed enterprise ties.
On the one hand, the inclusion of the footage implies that the safety of the magnificence wars that had been seemingly promised ought to changing into. From one different vantage degree, the “documentary” appears to allow Star to color his aspect of the story that everyone is anticipating.
Two hours into the nine-part assortment, it’s troublesome to say definitively the place it should go and why it was produced in the first place. But from the current vantage degree, the focus is squarely on Dawson’s new product line.
While that’s not inherently a nasty issue, it may go away some scratching their heads over what occurred to that unspilled tea.
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