The grand Super Bowl tradition of soaking coaches with Gatorade

The New England Patriots have enjoyable late throughout the recreation in opposition to the Seattle Seahawks all through Super Bowl XLIX at University of Phoenix Stadium on February 1, 2015 in Glendale, Arizona.

A tradition that started in 1987, the Gatorade dunk has developed into an iconic event that has put the PepsiCo’s sport drink mannequin on center stage.

While not the most important day for Gatorade retail product sales, the Super Bowl is the most important day of the yr “in terms of exposure and showcase of what we do,” talked about Brett O’Brien, General Manager of Gatorade.

“It’s such a massive sporting event, there’s no better time to see Gatorade powering the athlete,” he instructed CNBC these days, noting that Gatorade’s exact product sales peak within the course of the warmer months.

“This would be there biggest dunk of the year,” talked about Eric Smallwood, president of APEX Marketing Group, who estimates that Gatorade has obtained over $18 million value of publicity after displaying in 22 of 33 Super Bowls.

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