Watch: Protesters Trash H&M Store Over ‘Racist’ Monkey Hoodie

Watch: Protesters Trash H&M Store Over 'Racist' Monkey Hoodie

The mounting controversy over an H&M advert marketing campaign broadly thought of to be racist resulted in a South African retailer being trashed Saturday. A Twitter second documented members of a socialist South African political occasion dirtying up an H&M retailer in Johannesburg in protest over the advert marketing campaign.

EFF supporters at H&M WATCH the trashing… pic.twitter.com/Kw0xUaG4Cb
— Yusuf Abramjee (@Abramjee) January 13, 2018

Reviews indicated the protest was carried out by the Financial Freedom Fighters, a self-proclaimed radical leftist political occasion in South Africa. The Marxist-Leninist group reportedly stated protests would go on indefinitely if the shop didn’t shut down inside 24 hours.

Here’s what the H&M store in menlyn mall appears to be like like. EFF member in Tshwane have given the store 24 hours to shut its doorways completely, they are saying failure to take action, will imply protests will proceed outdoors of the shop indefinitely. @TeamNews24 pic.twitter.com/DZpwfowbeV
— Alex Mitchley (@AlexMitchley) January 13, 2018

This was the most recent growth in a days-long controversy surrounding a brand new H&M advert marketing campaign that confirmed a younger black little one modeling a hoodie with the textual content “Coolest Monkey In The Jungle” written on it. Although the kid’s mom didn’t see an issue with it, the favored clothes chain apologized for the picture.

Advertising fail. H&M places a black little one in a hoodie that reads: “I am the best monkey within the jungle.” And the white little one is the “survival knowledgeable.”  And now people are pretending like they do not know that black kids have lengthy been racially characterised as monkeys. pic.twitter.com/A90GWeSOEq
— Stacey Patton (@DrStaceyPatton) January eight, 2018