Small firms are generally successful because they are able to do a lot with limited resources. They handle complex challenges with a combination of innovation, agility, and pure hustle, making it appear simple to their clients.
This was amply proved during the pandemic. Even when business resumes “normalcy,” the globe remains complex. In reality, the epidemic hastened the transition to a more complicated society—one that runs at breakneck speed, with employees and contractors working from multiple locations.
In the latest issue of SMB dynamo, a new quarterly Cisco booklet that investigates the trend toward hybrid work, Anurag Agrawal, founder and chief global analyst at market research firm Techaisle, says, “The world has transformed in terms of how and where work is being conducted.”
Priorities are shifting
Small and medium businesses (SMBs) are adapting by doing what they do best: discovering solutions that make their increasingly complicated company processes easier to manage.
According to a Techaisle study, SMBs are more aware of the need to upgrade their IT. Prior to the epidemic, many firms were pursuing various degrees of digital transformation, but the fresh perspectives we’ve all received on how and where work is done have refocused those efforts.
Digital transformation used to be driven by business growth and getting to know customers better. Now, operational efficiency and connections between staff, customers, and partners are more important.
According to Techaisle research, 96 percent of SMBs now prioritize collaboration, and enabling remote and hybrid work will be the foundation for the future evolution of workplace models.
In an exclusive SMB dynamo Q & A, Agrawal says:
“Three technology foundations of hybrid work, in our opinion, are unified workspace/collaboration, security everywhere, and enhanced networking.” “These skills, when delivered together and in an integrated manner, may help SMBs manage productivity, employee happiness, and retention.”
Change invariably introduces new degrees of complexity. However, in some respects, the path many SMBs must take in their digital transformation journeys has become clearer in recent years: focus first on improving workplace collaboration, and the rest will fall into place.