One boss-woman look at a time is how Kourtney Kardashian is building a name for herself in the fashion world.
On Tuesday, the new BooHoo fashion retailer appointed the 43-year-old Poosh creator its ambassador. She established a collaboration with the business centered on ethical, environmental practices and her own runway-worthy style.
When boohoo first contacted me with this concept that centered on sustainability and beauty, I was concerned about the effects of the fast fashion industry on our planet, as Kim Kardashian said about the collaboration in a statement. Directly conversing with business titans has been interesting.
From the first of two collections, a total of 46 limited-edition objects will be presented, including two antique designs that John Hickling of Glass Onion Vintage particularly obtained.
These motorcycle jackets, according to Hickling, are your statement vintage piece. She said as much in a news release about one of the vintage things customers can anticipate from the capsule, which will debut during New York Fashion Week on Sept. 13.
From the campaign, which features Kardashian, fans can get an early glance at the line and its gifting options.
The lifestyle tycoon’s influential taste is evident in it, which ranges from traditional gowns, punk-rock ensembles, and a bit everyday Barbiecore to futuristic forms and stylish outerwear.
For its imitation leather pieces, the collection will use recycled fibers, traceable cotton, recycled sequins, and synthetic fibers, all of which promote sustainability.
The brand will provide open procedures for customers who are interested in learning more about the clothes as well.
Along with business insiders, Kardashian and BooHoo will start the romance with a series of social media updates that track the celebrity’s journey toward eco-friendly clothing.
Even though there is still a lot of work to be done and room for improvement, Kardashian stated that she is “firmly convinced that any success we can achieve in the sustainability field is a great step in the right way and will generate conversation about potential future improvements.